SEO stands for Search Engine Optimisation. It’s the art of increasing your site’s natural search engine ranking, so that you website ranks high for the keywords you desire. SEO activity is divided into to category:

‘On-page’ and ‘On-site’ optimisation – Telling the search engines what your site is about, so they know what searches it’s relevant to. This involves making your site ‘search-friendly’ so their ‘bots’ can read it, then using the right keywords in your content and code (e.g. HTML) and paying careful attention to how all your pages fit together.

‘Off-page’ optimisation – Proving to the search engines that your site is important in its field (i.e. will likely be helpful to searchers). This process is mostly a matter of increasing the number and quality of links pointing to your site.

SEO Services by affordable web design studio

On Page Optimisation:

On page optimization includes all optimization done internally on your new or current website. We will optimize the website and ensure it is focused on the correct keywords and built for correct indexing in the search engines. While this is a crucial part of search engine optimization, on page optimization does not increase traffic or position.

Page Optimization

Page optimization involves complete keyword, title, and site description meta tag optimization for each page on your site to make certain your code conforms to current search engine standards. Other services we will perform include load time optimization, code validation, keyword density, and more.

Website Design or Redesign

If needed, we will revise home page to focus heavily on the call-to-actions. Affordable web design studio will optimize the inner pages as well, to focus on their individual key phrases. Both will ensure better conversion rates and clarity of the purpose behind the website.

Content Pages

To get a content-rich site, we can insert additional pages with related content. Each page will focus on a certain key phrase. They can offer useful tips, help, or information to readers online. Content pages can be articles from other sources, or self-written. If needed, we offer the service of writing the content for you.

Along with the focus of each key phrase, the ultimate goal behind these pages is to gain inbound links from other sites and the website in general.

Forums

Forums are discussion-driven pages on the site where users can read and comment on specific topics. Forums are a good way to increase user retention and site relevancy.

Blogs

Blogging is the current trend for the owner of the site to add comments, opinions, etc. to related topics. Blogs increase the number of pages on your site as well as increase retention and overall number of hits.

News Feeds

Links to articles and other information on your site add an information-rich portal for users to access. News feeds and other methods such as forums provide free information to users which in turn increase hits, links, and retention.

Off-page Optimization Services

Off page optimization involves all optimization done externally for your website. In other words, we work with other websites, search engines, and other channels to boost traffic to your site.

Research

We will research your market and competition. This includes which key phrases are the most relevant your products or services and are being most often used by consumers in the search engines. We research the amount of competition which in turn helps to determine the cost to compete for top placement.

Reporting

Quarterly or monthly keyword ranking reports are broken down by individual search engine. Included is a report of your site’s link importance and traffic importance—two very important scores given by search engines.

Automated Submissions

We perform carefully timed submissions to many major search engines (Yahoo, MSN, Google, AOL, Ask Jeeves, Infospace, etc.)

Manual Submissions

Many submissions have to be done manually. We will locate, submit, and track the status of each submission.

Directory Submissions

Search engines tend to give sites listed in directories more importance because each listing is reviewed by an actual person. This is one reason why some directories charge a yearly fee for a listing (ex. Yahoo!). The fees are included in the cost of the search engine optimization. If you plan to do a monthly retainer, your site will be manually submitted to a certain number of directories each month.

Inbound Link Building

The science behind this is simple: the more relevant and valid links you have to your site, the higher the rank on the search engine. We focus heavily on getting your site linked from other relevant sites.

Reciprocal Link Building

Cross-linking websites is an effective way to gain search engine ranking. Thus, reciprocal link partners and directories help to gain your link numbers. Each reciprocal link requires an email or form submission and a code placement on the website. Sometimes the code must be placed on the home page. We will consult you prior to placing any outbound link on the home page.

Reciprocal Link Directory

An automated directory system can be installed on your site that will manage reciprocal links. You will be able to approve outbound links and batch send inbound link requests. The directory is category-based and unlimited to the number of links serviced. We recommend adding only related outbound links to your site.